Privacy Policy

This Privacy Policy describes how BedMade ("we," "us," or "our") collects, uses, discloses, and protects personal information when you use the Kru mobile application, our website, and related services (together, the "Services").

Kru is a habit-building app for making your bed. The app lets you submit a live photo for automated verification and records the result as part of your daily progress.

Account information. When you create an account, we collect information such as your name, email address, authentication method, account identifiers, and account creation date.

Habit and app information. We collect information needed to provide Kru, including check-in dates and status, streak history, verification results, points, achievements, settings, reminder preferences, and whether you used a manual override.

Subscription information. If you purchase a subscription, we receive information such as your plan, trial and entitlement status, renewal status, and app-store transaction identifiers. Apple or Google processes your payment information; we do not receive or store your full payment-card number.

Device and technical information. Our service providers may automatically receive limited technical information needed to operate and secure the Services, such as device and app version, operating system, IP address, request timestamps, and diagnostic or error information.

Communications. If you contact us, we collect your contact details and the contents of your message, along with any information you choose to provide.

When you choose to complete a check-in, Kru sends the photo you take to our backend and then to Google Gemini for automated image analysis. The purpose is limited to determining whether the image appears to show a made bed and returning a verification result.

BedMade does not save raw verification photos in its database or use them to create a photo library. The image exists only while the verification request is processed. We retain the resulting metadata, such as the date, result, score, provider, findings, points, and manual-override status.

Google may process the image and related request data under the terms that apply to the Gemini service we use. Provider-side logging or temporary retention may occur independently of BedMade's database. Do not include people, documents, screens, addresses, or other sensitive information in a verification photo.

Automated verification can be inaccurate. Kru may let you override a false negative; the override is stored with the check-in record.

We use personal information to provide, maintain, and secure the Services; authenticate accounts; process photo verification; calculate streaks and progress; manage subscriptions; send reminders you request; respond to support inquiries; troubleshoot and improve reliability; prevent misuse; and comply with law.

We do not use verification photos for advertising, sell personal information, or share personal information for cross-context behavioral advertising.

We disclose information to service providers that help us operate Kru, including Clerk for authentication, Convex for backend processing and data storage, Google Gemini for photo verification, RevenueCat for subscription management, and Apple or Google for app distribution and purchases. Each provider receives only the information reasonably needed for its role.

We may also disclose information when required by law; to protect the rights, safety, and security of users, BedMade, or others; or in connection with a merger, financing, acquisition, reorganization, or sale of assets, subject to appropriate confidentiality protections.

We do not disclose personal information to data brokers or third parties for their own direct marketing.

We retain account, subscription, settings, and check-in information while your account is active and for as long as reasonably necessary to provide the Services, comply with legal obligations, resolve disputes, prevent fraud, and enforce our agreements.

BedMade does not retain raw verification photos after the verification request is completed. When you delete your account, we delete or de-identify personal information associated with it unless we must retain limited information for legal, security, fraud-prevention, or accounting purposes. Residual copies may remain in protected backups until those backups are overwritten through our ordinary retention cycle.

You may request deletion of your Kru account and associated personal information from Account settings in the app or by emailing chadzarett@gmail.com with the subject "Delete my Kru account." We may ask you to verify that you control the account before completing the request.

Deleting your Kru account does not automatically cancel an App Store or Google Play subscription. You must cancel the subscription through the store where you purchased it to prevent future renewal charges.

You can manage reminder preferences in Kru and notification permission in your device settings. You may also request access to, correction of, or a copy of your personal information by contacting chadzarett@gmail.com.

Depending on where you live, you may have rights to know about, access, correct, delete, or obtain a portable copy of your personal information, and to appeal a decision we make about a request. You may also have the right to withdraw consent or object to or restrict certain processing.

To exercise a privacy right, email chadzarett@gmail.com and describe your request. We may verify your identity before acting. You may use an authorized agent where permitted by law. We will not discriminate against you for exercising a privacy right.

BedMade does not sell personal information or share it for cross-context behavioral advertising. If our practices change, we will update this policy and provide any legally required opt-out method before beginning that activity.

Where applicable law requires a legal basis, we process information as needed to perform our contract with you, pursue legitimate interests such as operating and securing Kru, comply with legal obligations, and, where required, with your consent.

BedMade and its service providers may process information in the United States and other countries whose data-protection laws may differ from those where you live. Where required, we use lawful safeguards for international transfers.

Kru is not directed to children under 13, and children under 13 may not create a Kru account or submit personal information. A parent or guardian may use their own account as part of a family routine, but should not submit a child's personal information or include a child in a verification photo.

Users who are under the age of legal majority where they live may use Kru only with permission from a parent or legal guardian. If you believe a child under 13 has provided personal information to Kru, contact chadzarett@gmail.com so we can investigate and delete it as appropriate.

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No system is completely secure, and we cannot guarantee that information will never be accessed, used, or disclosed improperly.

We may update this Privacy Policy as Kru evolves. We will post the revised policy and update the effective date. If a change is material, we will provide additional notice when required by law.

For questions, privacy requests, or account-deletion requests, contact BedMade at chadzarett@gmail.com.